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A concise look at my key experiences and the impact behind them.

YAYA PUBLICITY

PR Intern

  • Managed showroom operations and sample pulls for editors, stylists, and influencers.

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  • Updated media lists by researching editors and influencers in order to support press outreach.

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  • Organized client coverage, tracked press placements across digital, social, and print media.

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  • Coordinated sample trafficking for shoots, events, and red carpet requests with accuracy and efficiency.

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  • Assisted with trend research and competitive insights to support pitching and strategy.

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  • Maintained organized pull logs, inventory sheets, and tracking systems that supported smooth agency workflow.

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IMAGE SKINCARE

Trade Marketing Intern | Beauty & Prestige

  • Supported the development of nationwide marketing and trade strategies by conducting competitive analysis, identifying trends, and evaluating retail positioning across key prestige brands.

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  • Created sales and marketing decks used by leadership in retailer meetings, internal strategy discussions, and cross-functional presentations.

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  • Contributed to product education and go-to-market materials, helping streamline communication for field marketing, sales teams, and retailer partners.

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  • Assisted in preparing campaign assets and marketing toolkits that strengthened Image’s presence across spas, dermatology offices, and professional channels.

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  • Helped organize and coordinate materials for brand initiatives, improving the efficiency and accuracy of communication among marketing, design, and sales teams.

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  • Showed initiative in identifying new insights, organizing resources, and supporting high-priority projects during fast-paced, high-volume marketing cycles.

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Changing Health, Attitudes, and Actions to Recreate Girls (CHAARG)

Event Coordinator 

  • Helped launch and build the University of Miami CHAARG chapter, establishing core systems, programming structure, and foundation for chapter culture.

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  • Planned and executed weekly wellness events from conception to completion, coordinated logistics, schedules, partner communication, and day-to-day operations.

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  • Built relationships with local fitness studios and instructors by securing venues, coordinating class times, and negotiating terms that supported chapter growth.

 

  • Created run-of-show documents, timelines, and planning templates that kept the executive team on track to ensure seamless event execution.

 

  • Strengthened member engagement through targeted communication, a welcoming environment, and consistent chapter-wide outreach.

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Cannes Lions International Festival of Creativity

Student Delegate

  • Developed a real-world understanding of global PR, marketing, and brand communication through immersion in the Cannes Lions Festival of Creativity.

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  • Strengthened strategic thinking by analyzing award-winning campaigns and how top brands approach storytelling, audience engagement, and creative problem-solving.

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  • Developed skill in understanding audience behavior, digital culture, and authentic modern communication trends.

 

  • Built professional skill in determining how agencies and global brands respond to public perception, cultural shifts, and reputational challenges.

 

  • Gained perspective on career paths, agency culture, and industry expectations by networking with industry leaders, young creatives, and global students.​

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TESTIMONIALS

AWARDS & HONORS

President’s Honor Roll – University of Miami

  • Recognized for maintaining exceptional academic performance at the highest university level.

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Provost’s Honor Roll – University of Miami

  • Awarded for strong academic achievement and consistent excellence across multiple semesters.

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Dean’s List – University of Miami

  • Earned for high academic performance and dedication to coursework across communication, PR, and marketing.

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Order of the Lapis Honor Society — Sigma Delta Tau

  • Inducted for academic excellence, leadership, and meaningful contributions to chapter success and campus involvement.

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Alpha Lambda Delta Honor Society

  • National honor society recognizing outstanding academic achievement during a student’s first year of college.

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The National Society of Leadership and Success (NSLS)

  • Selected for demonstrated leadership potential, commitment to personal growth, and high academic standing.

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Stukent Social Media Simternship Certification (2024)

  • Demonstrated skills in ad creation, audience targeting, campaign management, KPI tracking, and analytics-driven social media strategy.

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Marketing Behavioral Lab — University of Miami

  • Completed hands-on research experience analyzing consumer behavior, messaging effectiveness, and decision-making insights.

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Cannes Lions Student Delegate

  • Selected to participate in global creative programming, gaining exposure to industry-leading PR, branding, and communication strategies.

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LinkedIn Certifications

  • Crisis Communication (2025)

  • Using Generative AI in Public Relations (2025)

  • Personalizing Your PR Strategy (2025)

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